Bbqguys gas grills

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BBQGuys, an e-commerce retailer for grilling and outdoor living products, has launched a new line of VictoryTM grills that the brand says “drastically reimagines the expectation of quality and affordability for the entry-level grill market.”

The VictoryTM Gas Grill, the company said, “has an all-stainless-steel construction that was stress-tested in hurricane conditions, defends against rust and is backed by best-in-class warranties (a lifetime warranty on the exterior of the grill, along with 15 years of coverage on the burners and cooking grates).”

The 464-square-inch main cooking surface is enclosed by a double-lined hood, sidewall and firebox that seal in the heat and provide more consistent temperatures.

“The VictoryTM Triple Ridge Flame Tamers are uniquely shaped to evenly distribute heat to the cooking surface, minimize flare-ups, and protect the burners to increase their longevity. The product also features a powerful 12,000-BTU infrared side sear burner that puts a steakhouse-quality sear on every cut of meat.” The introductory price is $799. The suggested retail price is $999.

The VictoryTM Pellet Grill, the company said, “has the most reliable auger system in its class. BBQGuys fed it rocks, glass, wood chips, insulation — just about any unfriendly substance you could imagine — yet the heavy-duty auger kept on pumping.”

The grill has a 29-pound hopper capacity and a full-coverage diverter plate that “evenly diffuses heat from end to end while also channeling food drippings to the hanging grease pail outside the grill for simple cleanup.” The grill has a total grilling area of 936 square inches (691 square inches of primary cooking space and an additional 245 square inches from the secondary warming rack). The introductory price is $699.99. The suggested retail price is $879.99.

BBQGuys said it plans to roll out more grills in the VictoryTM line including a Kamado.

BBQGuys new grills

BBQGuys Announces Best Gas Grills of 2019

BBQGuys, the leaders & experts in all things grilling, have announced the Best Gas Grills for 2019. The lists cover Built-In Gas Grills, Propane Grills, and Natural Gas Grills, plus other styles and configurations. When comparing gas grills, the rankings are compiled based on durability, performance, and popularity. Durability takes the quality and thickness of materials into account. Performance analyzes components like heat capability, temperature range, and heat distribution. A high performing grill will deliver great results consistently. Popularity includes feedback received from BBQGuys over 500,000 customers nationwide. The grills that rank well for popularity are widely respected within the industry and are typically best sellers. 

“It’s a really difficult process to decide on these ‘best of the best’ because we carry so many great gas grills,” said Marc Broussard, Category Manager at BBQGuys. “We know tons of people rely on our reviews and expertise so it’s extremely important for us to get it right!”

The list of Best Gas Grills includes options at every price point from industry leaders like Blaze, Weber, Alfresco, Fire Magic, Lynx, and more. The lists are classified by grill type and price range.

BBQGuys ( is an e-commerce company based in Baton Rouge, Louisiana offering premium products in outdoor living including BBQ grills, outdoor kitchens, patio furniture, fire pits, indoor/outdoor heating & cooling, and more for over 20 years. BBQGuys is celebrating eleven consecutive years on the Inc. 5000 list of fastest growing businesses and the Internet Retailer 500 list of fastest growing online retailers. It is also recognized as a Better Business Bureau A+ rated brand. 

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BBQGuys Increases Mobile Conversion Rates 32% With 3D/AR Experiences

As an e-Commerce retailer that sells gas and charcoal grills, outdoor kitchen equipment and entertainment, BBQGuys understands that driving conversion of such high-consideration purchases may be difficult, especially when shoppers don’t view the grills in person. To elevate the online journey, provide a more detailed visual experience and drive customer engagement, BBQGuys decided to offer 3D- and AR-enabled visualizations of select products directly on their product pages.

With the Vertebrae Axis platform, the retailer has improved mobile conversion rates 32%, and even increased Average Order Value (AOV) 12% for both mobile and desktop shoppers.

Using a desktop or mobile browser, Vertebrae’s 3D platform enables online shoppers to rotate, zoom in and view gas grills at different angles, as well as assess the grills’ finish, sheen and size. Mobile shoppers get the added benefit of using the “View on My Patio” AR function to place a life-sized virtual grill right in their own backyard ― or any other location — without needing to download an app.

BBQGuys transformed several of its top-selling items, including the Blaze 32-inch Built-in Natural Gas Grill, to kick off the 3D/AR experience.

“Any type of product information, whether it’s videos, multiple images or 360-degree views, really helps sell the product,” said Jason Stutes, VP of Ecommerce and Analytics at BBQGuys in an interview with Retail TouchPoints. “I wouldn’t say we were particularly looking for 3D modeling or AR, but it was kind of a no-brainer to start testing these technologies.”

Higher ‘Revenue Per Interaction’ Metric Determines A/B Test Results

Stutes noted that the retailer started the pilot with a small set of products and ran a 50/50 test through Adobe Analytics, first on mobile and then on desktop. The company continues to perform random tests to discover higher-performing areas throughout the site, such as the home page, as a way to gauge how soon customer become engaged in the experience. Stutes pointed out a specific metric he seeks out ― revenue per interaction — across several sections of the site.

“We make sure that when the metrics say that certain widgets on our site are driving revenue per interaction at a much higher rate, we try to expose those widgets much more on the site,” Stutes said. “The key is you don’t want to put too many elements on the page to overexpose a product. You want to make sure that the things that result in a good shopping experience get promoted on your site. We just didn’t want to randomly put the features everywhere on our site.”

BBQGuys Sets Goal To Triple 3D/AR Deployment In 2020

While BBQGuys is testing 3D and AR across nearly 100 SKUs, the goal is to triple the deployment of the Axis technology across its product assortment in 2020. The plan going into the summer season is to deploy AR features for its outdoor TVs and electric fireplaces. Additionally, the company is seeking to enhance the user experience for viewing the grills.

“That could be opening and closing the grill hood or diving deep inside the guts of a grill to see what’s inside,” Stutes said. “I equate this to how people shop in the car buying experience. You really know what a BMW or a Land Rover looks like on the exterior, but you really start seeing the benefits of those items when you start peeking under the hood. Once you start seeing the seamless leather in luxury cars, you get a sense of why you’re dishing out more funds for those quality goods.

Ultimately, the Verterbrae technology supports what BBQGuys prides itself on: education. Stutes described the typical purchase at the retailer as “very spec-heavy,” making it pivotal to give the consumer as much information about the product ahead of time as possible.

“Somebody doesn’t just wake up one day and decide to purchase some products for their kitchen,” Stutes said. “It’s a very time-consuming, well-thought-out process, and we try to be there every step of the way, from measuring your outdoor kitchen space to buying the products to then sending those specs to your contractor. We try to be that end-to-end solution for the customer, so this all fits right in line with that. I feel like that’s a win-win for the brand itself.”

Napoleon Prestige Pro Gas Grills Overview - BBQGuys

Save big on grills and storage at the BBQGuys Labor Day 2021 sale

Save big on grills and storage containers at the BBQGuys Labor Day Sale.

Recommendations are independently chosen by Reviewed’s editors. Purchases you make through our links may earn us a commission.

The summer may be coming to an end, but that doesn't mean grilling weather is going away. There are still plenty of opportunities to prepare the juiciest meats and veggies out in your backyard, and if you're looking to get some last-minute grilling done without breaking the bank, BBQGuys has you covered with a major Labor Day sale this month.

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From now through Saturday, September 11, the BBQGuys Labor Day Sale is offering up to 50% off grills, storage containers and other accessories. On top of that, shoppers can use the promo code BBQSAVE21 to get up to $150 off on select storage containers through Monday, September 6. The cherry on top? Grillers can get free shipping on orders of more than $49.

If you want to hit the ground running, you can pick up the Weber Genesis II E-310 propane gas grill for $779. Normally listed at $929, this 59-inch cooker is now available at a 16% discount—that's $150 off. The Genesis II is our pick for the best upgrade option for gas grills, having wowed us with its huge, 24-burger cooking space and luxe-feeling metal lid and handles plus the way its side tables and racks folded to create easy storage.

Check out some more great deals available at the sale before the hot flame burns out!

The best deals to shop from the BBQGuys Labor Day Sale

The Weber Genesis II E-310 offers more grilling space than our main pick, the Weber Spirit II E-310, affords.

Shop the BBQGuys Labor Day Sale

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Prices were accurate at the time this article was published but may change over time.

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