The iconic brand has teamed up with the premiere retail management company to re-enter the Brazilian market
MIAMI, October 13, 2021--(BUSINESS WIRE)--Original Penguin by Munsingwear®, the American apparel brand, division of Perry Ellis International, announces a partnership agreement with Aste Group to relaunch the brand in the Brazilian market, set to launch with the Spring 2022 season.
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(Photo: Original Penguin by Munsingwear)
Original Penguin will grant the rights to Aste Group who will handle the brand’s distribution and licensing in Brazil, focusing on lifestyle products as well as performance categories including golf, tennis, and pickleball. The opportunity is part of a strategic plan developed for Latin America including a robust expansion of Original Penguin brick & mortar stores, wholesale accounts and ecommerce.
"We are excited to expand our global distribution in the largest South American country with such a prominent retail partner, Aste Group. This initiative represents the evolution of an authentic American lifestyle heritage brand appealing to a new diverse consumer," said Oscar Feldenkreis, President and CEO of Perry Ellis International.
"We are delighted to take this new journey with Original Penguin and Perry Ellis International. We honestly believe in the power of true connections and identification, and this partnership just reinforces our common values and strong belief in the potential of the Brazilian lifestyle market," stated Felipe Ernani, Aste Group Vice-President.
Aste currently manages and works with other major brands in Brazil including Kipling, New Balance, Diesel, Coach, UGG, Caterpillar, Jansport and Allbags among others.
About An Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men’s and children’s clothing, accessories and fragrances. Original Penguin also has two dedicated e-commerce websites: www.originalpenguin.com and www.originalpenguin.co.uk.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist® and Farah®. The company, through one or more of its subsidiaries, enhances its roster of brands by licensing trademarks from third parties including: Nike® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the company is available at http://www.pery.com.
About Aste Group
With over 50 years of history, Aste Group holds the management and distribution of some of the most desired international brands in the segment of accessories, clothing and footwear in Brazil. We have been developing our activities through retail, wholesale and e-commerce, attending to the demand and updates of the Brazilian lifestyle market. Proud distributor of Caterpillar, Coach, Diesel, JanSport, Kipling, New Balance, Targus, and UGG brands, we are present in the main cities of the country. Business portfolio also includes Allbags, a multibrand retail flag created in 2007 by Augusto Ernani, the Group's founder, to leverage the reach of its back-to-school and travel segments. You can learn more about Aste and our distributed brands at www.grupoaste.com.br.
View source version on businesswire.com: https://www.businesswire.com/news/home/20211013005171/en/
Shop The 10 Key Autumn/Winter 2021 Trends
“Beginning of all kinds. Pliability, an unfreezing, a wakening. Wild sudden growth. Release. Energy. Hope. Lifeforce. Threshold.” That’s Ali Smith, writing about spring. But she might as well have been writing about the autumn/winter 2021 fashion trends.
These are the sentiments that designers described and attempted to convey in the collections they unveiled in February and early March, and which will start trickling into stores in August. After a year of lockdown, another season of digital-only shows, but with a vaccination-led route out currently being tested, the sense of coiled energy in the fashion industry is palpable.
Read more:Spring/Summer 2021 Fashion Trends
Can you feel it too? That urge to fling open the wardrobe doors and yank out a dancing dress and shove on some eyeliner and run out the door into the night? The pandemic may have taught us to add “face mask, hand sanitiser” to the mental checklist of “keys, credit card, lipstick”. But, on the evidence of the autumn/winter 2021 collections, it hasn’t dampened fashion’s enthusiasm for heading “out out”. As Raf Simons put it, in conversation with Miuccia Prada after the unveiling of their joint effort for Prada: “Here is a feeling we all have about wanting to be in the world again. We are in the mood for fashion. We are in the mood for sharing with other people.”
What will you choose for your re-emergence? A second-skin, printed bodysuit? (Hey there, yoga devotees. Your time is now.) A miniscule excuse for a mini dress? A retina-scorching dose of colour? A puffer jacket the size of a zorbing ball, with the cocooning powers to match? Mrs Prada cautioned against letting all hell break loose, sartorially speaking. “Something is mounting. Some desire, some excitement. I personally would like to control it because it’s probably not correct, but it’s there.” Then again, she did send sherbet-yellow overcoats and maxi handbags covered in sequins on steroids down her purple furry catwalk. At this point, all we can do is shrug, and intone, for the millionth time, “unprecedented times”. Possibly as a precursor to clicking “add to basket”.
Female power was another big theme of the autumn/winter 2021 season. All too aware that women have borne the brunt of the pandemic – economically, socially, mentally – designers wanted to bolster them up. Lucie Meier, at Jil Sander, said: “It’s a time of change for everybody. To be able to achieve change you need to feel empowered to do so.” Nadège Vanhee-Cybulski, at Hermès, said: “It’s urgent now to live again. The message to the world is that I have this conviction of designing clothes for a confident woman. Each of them has a way of expressing female power.” Pierpaolo Piccioli, at Valentino, said: “It’s the radical act of having the strength to be who you are; that’s what I mean by romanticism today. It’s a subjective, almost anarchic gesture, assertive of one’s own identity – exactly like punk.” Their ideas manifested variously in trends for boy-meets-girl styling (a short skirt with a boyish blazer), crisp, dark-wash denim, and sheer romanticism.
It’s easy to project economic theories onto hemlines, to read the runes of a ruinous year in the short skirts and cuddly jumpers that cropped up in collection after collection. Ultimately, however, even the sagest catwalk gazers agree that autumn appears to be a season of madness. Not sure a shocking pink cropped Chanel bouclé-wool jacket goes with the carefully cultivated vision of minimalism you’ve been honing over the last few years? So what. Time to throw caution to the wind. Buy the sequin dress and wear it with a cosy blanket. Try the canary-yellow tutu with a leather bomber jacket. Wear the purple satin platforms with the purple tights and the purple mini dress. Life is for living.
Here, the autumn/winter 2021 fashion trends you need to know about now and where to shop the key pieces of the season.
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