Ashley furniture coastal

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City Furniture, Ashley HomeStore opening under one roof in Vero Beach

City Furniture and Ashley HomeStore Select are celebrating a grand opening this weekend in the former Sports Authority building on State Road 60, a welcome addition to fast growing Indian River County.

City Furniture, the largest furniture retailer in South Florida, and worldwide chain Ashley Furniture Homestore, are opening this weekend in Vero Beach.

City Furniture is South Florida’s leading furniture retailer with 26 showrooms including 11 Ashley Furniture HomeStores. The two haven't been joined under one roof — until now in Vero Beach.

Keith Koenig, president of City Furniture, has had his eye on Vero Beach for some time. He won the bid to purchase the building at auction on June 29 as part of Sport Authority’s decision to close all 450 national stores and liquidate assets through bankruptcy proceedings last March.

Garry Ikola, senior vice president of sales, said, “We had been looking to expand to Vero as part of our northern growth strategy. When the Sports Authority auction came along, out of nowhere, it was great timing for us and made all the sense in the world. We are very excited to be here.”

Ashley Furniture Industries is the largest retail furniture manufacturer in the world and through a licensing agreement, City Furniture has exclusive rights to operate its HomeStores throughout South Florida and as far north as Vero Beach.

Renovations to the old Sports Authority building marks the first time in City Furniture history that both stores will be under one roof in an open concept.

Ashley HomeStore Select is a smaller version of the store for smaller markets.

“The Vero store is 45,000 square feet so it’s half the size of most of our other locations,” said Ikola. “We are always experimenting and feel this is the right concept for success in Vero Beach.”

Casual coastal

The showroom will feature casual furniture designs and fabrics to suit the coastal lifestyle. But all furniture collections from both stores will be available through the Vero store.

The opening celebration will kick off with special longterm financing options of up to 60 months, and discounts of 20 percent or more on selected items.

City Furniture was founded by brothers Kevin and Keith Koenig in 1994 with a clear formula for success: “providing quality home furnishings at excellent value with friendly, efficient service in a fun and exciting environment.”

Kevin Koenig, founder of City Furniture, began his furniture business in 1971 with Waterbed City. His brother Keith joined the company the following year and together they built an empire.

With marketing strategies such as same-day delivery, seven days a week, and free shipping, City Furniture increased revenues by 800 percent in just 10 years.

Last year, sales topped the $300 million mark.

First splash

Great successes usually come from humble beginnings, and sometimes tragic family events, as is the case with the Koenig brothers.

In the summer of 1971, Kevin Koenig received his MBA from Florida Atlantic University and his girlfriend talked him into moving to Cape Cod for the summer. Once there, he opened a waterbed store called Love Waterbeds in the basement of a “seedy” house.

He earned only enough money to return home to Fort Lauderdale and rent a 900-square-foot shop that he called Waterbed City. He sold waterbeds by day and cut frames at night. His business strategy was to attract young buyers by charging $29.95 for a king-sized waterbed and frame.

Other furnishings were added and brother Keith joined the business. The University of Florida graduate brought along his friend Ikola, along with Mike Lennon (senior vice president of marketing, who retired after 37 years) and Steve Wilder (chief financial officer).

Together through the 1970s and ’80s, they expanded Waterbed City to include trendy bedroom furniture, linens and related accessories. The company flourished until the waterbed fad crashed in the late ’80s.


Struggling to stay afloat, the foursome realized they needed to fully reinvent the business. In 1994, the first City Furniture showroom opened its doors in North Miami.

Founder Kevin Koenig passed away unexpectedly in November 2001 at age 54, just three days after the opening of his pet project — City Furniture’s 909,000-square foot retail and distribution center in Tamarac.

His father, Charles, passed away shortly thereafter.

Brother Keith and wife Doreen (who passed away in July 2015 of breast cancer) created the Kevin Charles Collection of fine furniture and upholstery in their honor.

With components from the world’s finest wood manufacturing factories, hand-assembled in a state-of-the-art facility in New Albany, Mississippi, the Kevin Charles line features beautiful designs that place it in the forefront of Florida furniture style.

“When I think back on when Kevin started this company 45 years ago, it was a little pie-shaped waterbed store the size of somebody’s office. None of us ever dreamed we would become what we are today. We are very proud of it,” said Ikola. “We just kept growing methodically over the years, and that’s our continued plan for the future.”

Next stop Orlando, then Tampa.

City Furniture and Ashley HomeStore Select are located at 6560 20th St., Vero Beach.

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From coast to coast and all points in between, coastal style is making a big, beautiful splash. Don’t let the fact that you might not live near the water douse your love of a beachy keen aesthetic. It’s an easy-breezy look that’s comfortably cool for anyone whose mind drifts toward sea, sand and a relaxed way of life.

Coastal Chic Style: Better for the Wear

Nothing conjures that coastal living vibe quite like weathered surfaces. Be it whitewashed furniture or pieces inspired by driftwood, the look is soothing, easy on the eyes and decidedly relaxed: just as home should be.

Gray wooden textured drawer chest with beachy decor on top

White coastal bed with distressed wood with tan bedding a geometric rug and a pouf on the rug.

Brown minimalist sofa table with boho and coastal decor on top.

Coastal Chic Style: Mixing Sea and Sand

Soft, muted tans, beige and camels evoke the warmth and natural beauty of coastal living. Blend with splashes of ocean blue, and you’ve set the scene for a seaside sanctuary.

Sofa, oversized chair and armless chair with a coffee table on a patterned blue rug.

Coastal Chic Style: An Ocean of Green

To achieve just the right beach chic vibe, feel free to embrace a range of possibilities, from cool blues to frosty, seafoamy greens. Whether it be in the form of fabrics or “verdigris” furniture that looks like it’s been exposed to salty air for years, we’re keen on shifting from blues to greens when creating a relaxed coastal retreat.

Seafoam green sofa in a white room with matching coastal decor.

antique style buffet with lattice frame glass doors

Blue whale coffee table decor for coastal theme home decoration ideas.

Coastal Chic Style: Fresh Home Accents

Lighten the mood. Whether it be a pendant lamp, vase or vessel, clear glass and “sea glass” accents are the clear choice for a beach chic scene—making the mood lighter and brighter in a way that looks so effortless.

Pack in the Poufs. What’s one of the best things about living at the beach? Barefootin’. Soft, sumptuous and casual, poufs beckon you to kick off yours shoes and kick back in style, especially when they’re covered in feel-good fabrics like cotton and hemp.

Incorporate a Sea of Texture. Natural fibers, such as jute and rope, add a nautical nuance without going overboard. We love how we’re seeing their infusion in everything from rugs and mirrors, to pendant lights and poufs.

Add a Splash of Pillows. Accent pillows make refreshing your style refreshingly easy and affordable. And given how stylish low-maintenance indoor-outdoor pillows have become, going beach chic truly is a breeze.

Share your coastal and beach chic looks with us on Instagram using the hashtag #MyAshleyHome and you could be featured.

ASHLEY FURNITURE 2021- 🔔WALK THROUGH # Home Furniture #Take a look !! - GLANCE VLOGS

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Interior Design Reveal with StyledBy Casanova - Ashley HomeStore

Start with your feet, - he says, - then on the pope. Don't hit me hard on the back, but otherwise you can come to me like a sidor's goat. - The word come sounds ambiguous when there is a naked woman in front of you, - Max tried to defuse the tension.

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It turned out great, - said Katya, - And indeed, like a kindergarten hall. - Let's arrange the furniture, - Lena asked, - These five tables on wheels are over there. And four wooden tables - to the opposite wall.

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